Isabelle Sjö

3D, Animation & Graphic Design

︎︎︎Svenskt Tenn

Made after a talk with Steven Lade at Beijerinstitutet about feedback loops. As I understood them right then and there, practically hearing about them for the first time, it meant: It gets worse, because it is worse. I just couldn’t wrap my head around this. At all. This made me want to create understanding through experience.

I thought if I had trouble understanding during the best of conditions, my goal was to make at visitor in Svenskt Tenn understand the spirit of whatever I was saying during okay conditions. After all, this is a project in a store, not the the best of conditions. As the project turned more towards path dependence and the idea of a safe corridor. I wanted to make something that could make one understand the path dependence and the importance of staying in the safe corridor. Intuitively. By being the one in charge. The one staying on track, but also the one getting lost and ending up on deviating roads that pushes us away from where we want to be.

Screenshots from the game

The gamestation


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︎︎︎Filmic Art

︎︎︎Soja animation


    College of Design

    Visual Communication
    2018 - 2021

︎︎︎Södra Vätterbygdens

    Graphic Design
    & Communication
    2016 - 2018